Case Study: GANT - Impression #1

Case Study: Fashion Brand Increases Speed to Market With Pimcore PIM/MDM

Global lifestyle clothing brand GANT has a presence in 70+ countries with 740+ physical stores and a strong digital commerce focus. They have a total yearly turnover of more than €340 millions.

With an abundance of stores around the globe selling their products, Gant needed a way to distribute product and corporate information efficiently. They needed a workflow that could effectively facilitate and distribute constant updates to their products and the detailed information associated with them. Gant wanted all stores and partners to be connected in a single-source solution where all product-related updates and information could be found

Logo: GANT
Logo: CAG Ateles AB
Pimcore Platinum Partner
Customer
  • GANT
Solution Partner
Industry
Products Used
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Customer Key Facts

340
Mio. Euro Turnover
700
Locations
185
Employees
81
Countries
Challenge

Efficiency to distribute updates worldwide

The Product Information Management (PIM) solution they were using was not able to easily distribute updates worldwide and was not compatible with all their client’s platforms. It also did not allow them to keep track of their global store and partner’s inventory – leaving them unknowing when a store is lacking in sales or has sold out of certain products. Instead, they relied on sending out a spreadsheet to all their global networks for them to update their inventory and sales information – this was in no way efficient and lead to version control issues and inaccurate information. They needed a solution that would efficiently and easily be able to distribute large volumes of information around the globe – and also one that would give them insight into sales activity.
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"We see great potential with Pimcore as it is a user-friendly system that meets the demands we made on flexibility and adaptability to create an efficient organization."
GANT
Solution

Streamlining the global IT infrastructure

CAG Ateles developed a user-friendly and accessible system for Gant in focusing on streamlining their global IT infrastructure with PIM. This solution allowed Gant to manage product information globally, adapt to market changes, and efficiently update and distribute product data across their global network. In addition to a pure PIM system that handles all product information globally, Ateles developed a Store Locator and Inventory Management features for the Store Concept department. Also, functions for Royalty Reporting from the various markets of the financial department in Pimcore have been developed. All solutions were developed with rights management and integration into Google Single-Sign-On, which is part of Gant's existing infrastructure. This makes the solutions easily accessible and easy to use for Gant's all internal and external stakeholders who need access to the different solutions.
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Results

Boosts Gant's Efficiency: Time saved, productivity increased, and more time to sell

The new solution resulted in many benefits for Gant including saved time, increased business productivity, and ultimately increased website traffic and sales. Not having to manually distribute product information and spreadsheets to get updates on inventory saves them significant time – they are able to use this time to focus on other important business initiatives and increase productivity across the company. The time the stores and resellers save not having to update spreadsheets manually allows them to spend more time selling Gant products – leading to increased revenue. The solution enables them to become a more efficient and productive organization with an increased focus on customer experience.
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Key Results

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Improved Data Quality
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Simplified Data Access
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Time saved in data maintenance
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