Case Study: T-Mobile - Impression #1

Case Study: T-Mobile expands their client base and increases revenue

T-Mobile, a household name in the telecommunications industry, is constantly trying to improve their digital experiences in order to keep up with the business demands their market requires.

In Poland, T-Mobile’s digital world is expanding rapidly, and this growth is dependent upon having a user-friendly and efficient content management system (CMS) to build their projects on. In coordination with Cloudflight, formerly Divante, an eBusiness firm with offices in Poland, T-Mobile was easily able to build a new website: ElectronicBeats.pl.

Logo: T-Mobile
Logo: Cloudflight
Pimcore Platinum Partner
Customer
  • T-Mobile
Solution Partner
Industry
Products Used
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Customer Key Facts

124.6M
Customers
215
Countries
Challenge

Quick rollout of music-lifestyle service for rising audience demand

ElectronicBeats is a service designed for enthusiasts of music and a modern lifestyle. Among other uses, one can watch the dedicated Electronic Beats TV and listen to specially selected music. The service also includes news about music and lifestyle as well as information about local events. T-Mobile in Germany was already operating a successful ElectronicBeats site, and in order to keep up with market demand, Poland needed a way to quickly recreate the site for their users. There was significant pressure for this to be released quickly because the market demand was strong and T-Mobile did not want their users to seek this service from another provider, especially a competitor. They needed a reliable platform that was user friendly and one that could be quickly built.
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Solution

New CMS enables swift, versatile website creation with live-streaming and social integration

With Pimcore’s robust capabilities, T-Mobile was able to build a comprehensive website that is compatible with every front end, including mobile devices, tablets, and full HD monitors. It is also able to be integrated with other platforms, including YouTube, SoundCloud, and SocialHub, where news from social media can be displayed in a separate tab. Pimcore also allowed T-Mobile to build in the capability to live-stream videos on the homepage, which was one of their main requirements for this project.
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Results

User-friendly website platform drives traffic up

This solution allowed T-Mobile to significantly reduce their time to market and satisfy the needs of their users much faster, leading to a more prosperous client base and ultimately increased revenue. Upon implementation, it was very easy to train T-Mobile’s team to use Pimcore effectively, and they were quickly able to use the product themselves. With the website now completed, it is increasingly generating traffic, and more business, on a daily basis. From April to August 2016, the website was visited by nearly 340,000 unique users. Mobile users generate almost half of all the traffic.
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Key Results

↓
Shortened Time to market
340K
Unique Users
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