Deutsche Bahn AG

Deutsche Bahn AG is a German railway company which is headquartered in Berlin, Germany.  They are the second largest transportation company in the world and the largest railway operator and infrastructure owner in Europe.  Each year they transport about two billion passengers around Europe.

Business Needs

With technological advancement becoming more and more important, Deutsche Bahn AG wanted to implement a new and advanced way for travelers to interact with their trip.  They wanted to have an electronic display of information such as train departures, station maps, construction sites, nearby tourist attractions, and any news or updates related to the day’s travel schedule.  In order to do this, they needed a solution that would allow them to encompass data from various sources into one system.  They needed a modern user interface with touch screen and printing capabilities and the ability to view a digital map of the train station.  With delays and cancellations frequently occurring, they wanted travelers to have access to real-time data for the most up-to-date information on their itinerary.    

Without such a solution in place, agents nor travelers had access to up-to-date information and often relied on inaccurate data.  Many customers needed to see a digital map of the train station to find their way around, but did not have access to one which lead to confusion and lost time trying to find their way.  There was a long and uncomfortable process of travelers waiting in line to get information from an agent who often did not even have the necessary information.  The data was scattered in various places, and due to this disorganization is was not readily available to the people who need it the most.
 

Pimcore Solution

Through the consultation of Basilicom, Deutsche Bahn was able to build a comprehensive solution to fulfill all of their business needs.  The solution pulled together data from various sources that was made available to train station agents and travelers on a digital platform.  They could instantly access updated data regarding their travel plans in real-time without having to wait in line to talk to an agent.  Within the digital platform, travelers could see live updates in travel schedules and view a map of the train station.  They could also view information on nearby tourist attractions in the case that they are facing a long delay or layover and therefore have time to spare.  The information was presented in an organized manner and travellers could access this as needed and in real-time.  

Business Results

The solution was first tested at Bahnhof Südkreuz in Berlin and received positive feedback.  It worked wonderfully to help passengers have a smooth travel experience and get to their destination easily.  With an efficient solution in place, Deutsche Bahn passengers were much happier and thus satisfied with their travel experience. Due to this success, the solution is going to be implemented in 100 more train stations in Germany to provide the same level of satisfaction to all Deutsche Bahn travellers. 

To learn more about this project, please visit Basilicom’s recent Pimcore guest blog where Marc Bohm (product manager) spoke in his own words about this exciting project and its success.