Case Study: The Kerry Food Hub - Impression #1

Case Study: The Kerry Food Hub Enable Restaurateurs to Source Local Artisan Products Through an Innovative E-Commerce Platform

The Kerry Food Hub was conceived in 2016. The Irish cooperative allows farmers to independently list their products on a web platform powered by Pimcore, to connect them with professional buyers.

The Kerry Food Hub wanted to open up new business opportunities for independent artisans and make it easier for regional restaurateurs to source their products. The Artisan Market platform was born in 2022, an MDM and e-commerce platform powered by Pimcore, showcasing the craft industry in Ireland.

Logo: The Kerry Food Hub
Logo: Datasolution / Galilée
Pimcore Platinum Partner
Kunde
  • The Kerry Food Hub
Lösungspartner
Branche
Verwendete Produkte
Webseite besuchen

Kunden-Kennzahlen

2.500
Produkte
25
Tägliche Nutzer
Challenge

Organize the connection between local producers and food & beverage professionals

In Ireland, in the tourist region of Kerry, tourism professionals had been struggling for several years to offer their customers quality regional products. They were spending too much time sourcing producers, purchasing and invoicing, not to mention the resource-intensive photo shoots and marketing materials to promote these products. At the same time, local farmers and artisans did not have sufficient resources to develop the marketing of their products, especially online. To address these issues, The Kerry Food Hub decided to bring the region's producers together in a physical market. More than a million people visit the region each year and spend about €100 million on food and drink out of the more than €400 million spent locally.
Mehr anzeigen Weniger anzeigen
Case Study: The Kerry Food Hub-Impression #2
"This type of B2B e-commerce platform is bound to inspire other initiatives and new generations of producers. We can duplicate the model in neighboring counties, or even develop a new marketplace, for example towards supermarkets."
Tony McCarthy, Product Owner from The Kerry Food Hub
Lösung

Artisan Market: an innovative ecommerce platform

The Artisan Market is a self-service platform for Artisan Food Producers (sellers) to trade with retail, food service, and hospitality professionals (buyers). The Kerry Food Hub called on the expertise of Galilée's teams to develop this procurement platform, according to very demanding specifications. Standardization of product data was a major challenge in this project: given the scope of the products sold, the variety of possible variations (salads, cakes, meats or cheeses) and the multiplicity of participants, Galilée's e-commerce experts deployed an MDM to manage the entire product catalog (PIM) and associated media (DAM). Powered by Pimcore, this repository guarantees the scalability of the architecture, providing great flexibility in the management of product references and all the collateral documentation essential to buyers: photos, descriptions, videos, health documents.

Mehr anzeigen Weniger anzeigen
Case Study: The Kerry Food Hub-Impression #3
Case Study: Arnaud Bernard, Head of Research & Development in Galilée
"The Kerry Food Hub marketplace is part of a strong economic dynamic: studies indicate that B2B marketplaces will represent 30% of all global B2B online sales by 2024! The first customers are the sellers. It is the supply of data that makes the marketplace rich. In-depth work on the repository is essential upstream."
Arnaud Bernard, Head of Research & Development in Galilée
Ergebnis

A huge save of time for the buyers and a new sales channel for sellers

Restaurant professionals can then easily buy from several producers, without multiplying orders and invoices, and by grouping their deliveries according to their schedules and the points of sale to be supplied. Buyers save a lot of time as they can easily manage supply lists, track the delivery of their orders and centralize their invoices, without unnecessary duplication. Hotels and restaurants also save time in preparing their communication materials. Each producer adds to its references all the marketing and documentary materials that its professional customers may need (flyers, menus, etc.). Restaurant owners can print ready-made content or insert the desired images or product information into their own communication materials.

Mehr anzeigen Weniger anzeigen
Case Study: The Kerry Food Hub-Impression #4

Mehr Pimcore Erfolgsgeschichten entdecken

fritz-kola

Es geht auch besser, sagten sich zwei Freunde, kratzten Startkapital zusammen und beschlossen 2002 im Studentenwohnheim das Projekt fritz-kola zu gründen. Ihre Mission: eine neue Kola, die besser ist, als was die großen Brausekonzerne zu bieten haben. Sie enthält echtes Kolanussextrakt und natürliches Koffein - den unverwechselbaren Wachmacher.
DXP/CMS, PIM/MDM, DAM, Essen & Getränke

Beam Suntory

The world's third-largest premium spirits company. Home to iconic brands such as Jim Beam, Maker’s Mark, Courvoisier, Suntory, Knob Creek, Laphroaig, Bowmore, Canadian Club, Hornitos, Sauza, Roku, and many more.
PIM/MDM, DAM, Essen & Getränke

Krombacher Mediathek

Die Krombacher Brauerei ist mit einem jährlichen Ausstoß von über 7 Mio. Hektolitern die größte deutsche Privatbrauerei. Neben dem Krombacher Pils gibt es unter dem Dach der Marke Krombacher eine Reihe weiterer erfolgreicher Produkte. Außerdem hält die Krombacher Brauerei die Vertriebsrechte für Marken wie Schweppes, Vitamalz und Dr. Pepper.
DXP/CMS, DAM, Essen & Getränke
Burger King

Fast Food Chain Rules Website and Mobile Apps Engagements

Burger King is an American global chain of 17.000+ hamburger fast food restaurants. Pimcore provides a multi-lingual API-first headless CMS for managing the European countries websites.
DXP/CMS, Essen & Getränke

Über 110.000 Unternehmen vertrauen auf Pimcore.

550+ Success Stories entdecken